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Wednesday, June 17 • 12:00pm - 12:40pm
Patient involvement in medical communications: A live how-to guide

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There is a growing demand from patients and the public for increased involvement in all stages of the medicine development lifecycle. Medical communications spans many of these stages, and practical guidance is needed to ensure ethical and effective patient involvement. This session will bring together stakeholders in this space to share their expertise throughrole play in 3 interactive scenarios, inviting the audience to bring any questions that they have.
This session qualifies for ISMPP CMPP credit
This session qualifies for pharmacy CE credit

Learning objectives:
  • Be aware of the scope of medical communications activities where patients can be involved
  • Understand best practice considerations (and approaches to avoid) for 3 activities: patient authorship of a peer-reviewed publication, patient involvement in an advisory board, and patient presentation at a scientific symposium
  • Consider perspectives from key stakeholders: patients, industry, and publications professionals
  • Be equipped to apply the practical guidance to discuss, plan and implement patient involvement activities in their own organizations

avatar for Vanessa Pott

Vanessa Pott

Director, Global Patient Insights & Advocacy, Merck KGaA
The Patient Insights & Advocacy team partners with advocacy groups to support Merck’s vision of becoming the most patient-directed healthcare company, where insights and feedback from patients and carers shape behaviors and decisions across the continuum of research, development... Read More →
avatar for Lauri Arnstein

Lauri Arnstein

Patient Partnership Liaison, Envision Pharma Group
Dr. Lauri Arnstein holds an MA in Biological and Biomedical Sciences from the University of Cambridge, UK and completed her medical degree at University College London, UK. She practised as a junior doctor in London before becoming a medical writer in 2014. Her current role as Patient... Read More →
avatar for Trishna Bharadia

Trishna Bharadia

Health Advocate and Patient Engagement Champion
Trishna Bharadia is a multi-award winning health advocate and patient engagement champion. From the UK, she has worked across Europe and the world with multiple stakeholders to get the patient voice heard louder, stronger and more effectively throughout the entire healthcare journey... Read More →

Wednesday June 17, 2020 12:00pm - 12:40pm EDT