Loading…
This event has ended. Visit the official site or create your own event on Sched.
The Virtual 16th Annual Meeting of ISMPP is June 16-18, 2020. All times are ET. REGISTER NOW! Fees are $720 USD. Registration ends June 5, 2020.
Register 10 attendees from the same company and receive a 10% discount AND your company will be recognized as a Champion Sponsor! Contact ismpp@ismpp.org to take advantage of this great offer!
Back To Schedule
Thursday, June 18 • 3:00pm - 4:00pm
Watch On Demand: So you have a scientific platform – what next?

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Summary
Much time and effort is put into the development of an optimal scientific platform from an early stage of development, including the process we go through to attain optimal internal stakeholder alignment and the careful selection of words within the scientific statements. However, if the roll-out and follow up on the scientific platform is not planned carefully, the time spent developing the platform has been wasted. This session will explore the optimal approaches to encourage engagement with and support best use of your scientific platform.
This session qualifies for pharmacy CE credit

Learning objectives:
  • Understand optimal approaches to encourage engagement with and support best use of your scientific platform 
  • Be knowledgeable in the roll-out to global, regional and county-specific stakeholders
  • Be aware of platform options and how to keep technology up-to-date
  • Appreciate the role of metrics in tracking success
 

Speakers
avatar for Alison Humphries

Alison Humphries

Medical Insights Director, CMC Connect
Alison Humphries is Director of Medical Strategy at CMC CONNECT and her portfolio career has taken her from general practice via clinical research to medical communications, where she has enjoys bringing her therapy area insights to bear on a range of strategic and tactical projects... Read More →
avatar for Karen King

Karen King

Head of Growth and Development, CMC Affinity
Karen King is Head of Medical Strategy, Growth & Development at CMC AFFINITY and has over 20 years’ experience working in medical communications.  Karen gained her PhD in Oncology from the Paterston Institute of Cancer Research, Manchester, UK. Her passions span development of... Read More →
avatar for Debbie Walton

Debbie Walton

Global Publications Manager, Merck
Debbie Walton is an Associate Director of Publication Management in the Global Scientific and Medical Publications group at Merck and Co, Inc. She has been in the group for 7 years and is currently the lead Publication Manager for Gardasil/Gardasil 9, Ervebo, and Vaxelis. In this... Read More →


Thursday June 18, 2020 3:00pm - 4:00pm EDT