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The Virtual 16th Annual Meeting of ISMPP is June 16-18, 2020. All times are ET. REGISTER NOW! Fees are $720 USD. Registration ends June 5, 2020.
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Tuesday, June 16 • 3:00pm - 4:00pm
Watch On Demand: Evolving the process and extending the reach of scientific platforms

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Developing a detailed scientific platform is a fundamental first step of a strong publication plan. A well-developed, comprehensive scientific platform ensures internal alignment and consistent and clear language across all publications, medical communications, and beyond. Generation of scientific platforms consumes significant time and effort. However, if they are not developed properly, the final result may be a document lacking internal alignment with limited uptake and use. During this parallel session, we will focus on evolving best practices for building a robust and clinically relevant scientific platform. Key components of this detailed process include a comprehensive approach actively engaging key members from all functional groups of an interdisciplinary team at all stages of development.

This may include initial one-on-one interviews or small group discussions as well as interactive, collaborative cross-functional workshops later in the process. An additional valuable step that is often missed in the development process is the vetting of the scientific platform with selected external experts to ensure that it is credible, scientifically robust, clinically meaningful, and unbiased. The user experience for the scientific platform is just as important as the scientific content. With a wide variety of solutions now available, choosing the appropriate medium or mediums is crucial.

Lastly, proper training and roll out of the complete platform and format are essential for successful execution. Our goal is to educate on the evolving development of the scientific platform and ensure it is readily accessible, usable, and adaptable to ultimately increase the overall value and final usage.
This session qualifies for pharmacy CE credit

Learning objectives:
  • Learn about the evolving development of the scientific platform and how they can incorporate these changes into their scientific platforms
  • Gain a deeper understanding of the communication formats available today and how they can be applied to scientific platforms to increase comprehension, retention and ROI
  • Understand how to work with both internal and external stakeholders to ensure smooth development of the evolving scientific platform while successfully abiding by and navigating internal processes, compliance, and ensuring proper training
  • Ensure their scientific platforms will be more readily assessable, usable and adaptable for the end users to increase the overall value and final usage

avatar for Christopher Spohr

Christopher Spohr

Creative Director, Ashfield Healthcare Communications, part of UDG Healthcare, plc
Christopher Spohr has a 20-year portfolio of success driving creative direction, strategic planning, and execution of digital & traditional marketing and communications plans in the pharmaceutical, healthcare, and events industries. As Creative Director at Ashfield Healthcare Communications... Read More →
avatar for Angela Jacobson

Angela Jacobson

Group Account Director, Ashfield Healthcare LLC
Angela is a Group Account Director at Ashfield Healthcare Communications based in Middletown, Connecticut. With more than 15 years of agency experience, Angela has led the development and delivery of both US and global publication plans across a variety of therapeutic areas, including... Read More →
avatar for Rebecca Rozich

Rebecca Rozich

Vice President, Medical and Scientific Services, Ashfield Healthcare LLC
Rebecca Rozich obtained a BA in Molecular Biology at Skidmore College and a PhD in Molecular Biology, Cell Biology, and Biochemistry from Brown University. During her graduate work, Rebecca established a valuable model system to help identify the progressive molecular and cellular... Read More →

avatar for Ken Pomerantz

Ken Pomerantz

Senior Director, Global Scientific Communications, Alexion Pharmaceuticals, Inc.
Dr. Pomerantz has over 15 years of experience in Academic Medicine and Research, and over 20 years of experience in Medical Publications and Scientific Communications.After receiving his PhD in Physiology, he pursued post-doctoral research at the Columbia University College of Physicians... Read More →

Tuesday June 16, 2020 3:00pm - 4:00pm EDT